Language chaos in advertising

Cologne -
Slogans should be catchy and easy to understand. Too bad if that does not work. Time and again, try "hip" copywriter with slogans in English.
The German customers often just understand the station. From "Broadcast Yourself" ("Send yourself, says the Internet video portal Youtube) make it like" Make your own bread box ".
Misunderstood slogans
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Adidas advertising
    'Impossible is Nothing "
The impossibility of nothingness?
Actually means: Impossible is nothing.
Ford award
    "Feel the difference"
Many consumers understand: "Feel the differential" or "Feel the difference"
Actually means: Feel the difference.
Hyundai Advertising
    "Drive your way"
Because one thing immediately: "Go your way"
Means but as much as: Drive on your own way.
Douglas-advertising
    "Come in and find out"
"Come in and find out again?
Actually means something like: Come in and and find something - was in "Douglas makes life more beautiful last.
Jaguar
    "Life by Gorgeous"
Some people understand: "Living in Georgia"
Actually means something like: "Life on splendidly.
Mitsubishi
    "Drive alive"
"Survive the drive"?
Actually means: Alive driving.
Sat.1
    "Powered by Emotion"
Remembered some of them to the Nazi slogan "Strength through Joy".
Actually means: is driven by emotions.
Youtube
    "Broadcast yourself"
"Make your own bread box"?
Actually means: "Send yourself."
Opel
    "Explore The City Limits"
"Explosions at the city limits? or "explode the city limit"?
Actually means: "Discover the city limits.
Lagnese
    "World's Pleasure Authority
"The world asks for authority"?
Actually means "the world authority for pleasure."
Levi
    "Live unbuttoned"
"Living on the button"? or "life without buttons?
Actually means: "Live free and easy.
For the third time, the Cologne-based agency Endmark English advertising slogans has scrutinized and asked how many German customers 14-49 years to understand it. The results are once again disappointing.
Opel's slogan "Explore the City Limits" (Discover the city limits translated) explodes the respondents with "explosions on the city limits or the city limits."
From "World's Pleasure Authority" (The world body for pleasure, slogan of the ice maker was Langnese) "The world asks for authority" and from "Live unbuttoned" of the manufacturer Levi's Jean (translated means something like "Live free and easy" ) they made "Living on the button" or "life without buttons."
Only about a mean of four German English advertising, shows the Endmark study. "There are still some of my advertisers, English is young, dynamic, modern and cosmopolitan," said CEO Bernd Samland.
"However, this is often the expense of understanding. If I want to bring an average consumer to an average consumer, the mother tongue is more effective. "The agency's not learned yet.

Orphan - The orphan (OV)

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Kate and John live in a perfect family idyll. But after a miscarriage, the two that make up space in their lives through the adoption of a girl fill. But the pretty, intelligent Esther emerges as a cold-blooded, small killer who ruined the lives of all around them, their newfound parents to have all to yourself.
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Vera Farmiga, Peter Sarsgaard, Isabelle Fuhrman
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"Finally I get my money!"

Hennef - He waited and waited, called again and again to the call center has been switched and put off.
Johann Lehmann (52) from Hennef announced the deadline of 1 May its current contract with TelDaFax. "Since I'm waiting for my final statement. I get back 350 euro. "
When he answers like "Is the work" or "We do our best," could not hear him the last straw. He enlisted in the EXPRESS SoKo. Finally, since the termination for three months had passed.
With Lehmann's contract and the customer notified EXPRESS TelDaFax. And lo and behold: after half an hour, spokeswoman Judith Tausendfreund enforcement reported: "The account of the customer is the same in the post. The money will be transferred today. "