Monday, June 14, 2010

Language chaos in advertising



Cologne -
Slogans should be catchy and easy to understand. Too bad if that does not work. Time and again, try "hip" copywriter with slogans in English.
The German customers often just understand the station. From "Broadcast Yourself" ("Send yourself, says the Internet video portal Youtube) make it like" Make your own bread box ".
Misunderstood slogans
"
back
Next »
Adidas advertising
    'Impossible is Nothing "
The impossibility of nothingness?
Actually means: Impossible is nothing.
Ford award
    "Feel the difference"
Many consumers understand: "Feel the differential" or "Feel the difference"
Actually means: Feel the difference.
Hyundai Advertising
    "Drive your way"
Because one thing immediately: "Go your way"
Means but as much as: Drive on your own way.
Douglas-advertising
    "Come in and find out"
"Come in and find out again?
Actually means something like: Come in and and find something - was in "Douglas makes life more beautiful last.
Jaguar
    "Life by Gorgeous"
Some people understand: "Living in Georgia"
Actually means something like: "Life on splendidly.
Mitsubishi
    "Drive alive"
"Survive the drive"?
Actually means: Alive driving.
Sat.1
    "Powered by Emotion"
Remembered some of them to the Nazi slogan "Strength through Joy".
Actually means: is driven by emotions.
Youtube
    "Broadcast yourself"
"Make your own bread box"?
Actually means: "Send yourself."
Opel
    "Explore The City Limits"
"Explosions at the city limits? or "explode the city limit"?
Actually means: "Discover the city limits.
Lagnese
    "World's Pleasure Authority
"The world asks for authority"?
Actually means "the world authority for pleasure."
Levi
    "Live unbuttoned"
"Living on the button"? or "life without buttons?
Actually means: "Live free and easy.
For the third time, the Cologne-based agency Endmark English advertising slogans has scrutinized and asked how many German customers 14-49 years to understand it. The results are once again disappointing.
Opel's slogan "Explore the City Limits" (Discover the city limits translated) explodes the respondents with "explosions on the city limits or the city limits."
From "World's Pleasure Authority" (The world body for pleasure, slogan of the ice maker was Langnese) "The world asks for authority" and from "Live unbuttoned" of the manufacturer Levi's Jean (translated means something like "Live free and easy" ) they made "Living on the button" or "life without buttons."
Only about a mean of four German English advertising, shows the Endmark study. "There are still some of my advertisers, English is young, dynamic, modern and cosmopolitan," said CEO Bernd Samland.
"However, this is often the expense of understanding. If I want to bring an average consumer to an average consumer, the mother tongue is more effective. "The agency's not learned yet.

Tuesday, June 8, 2010

Orphan - The orphan (OV)




    Recommend article
Recipient Address
Your Address
Message
Send
Stop
Required
Kate and John live in a perfect family idyll. But after a miscarriage, the two that make up space in their lives through the adoption of a girl fill. But the pretty, intelligent Esther emerges as a cold-blooded, small killer who ruined the lives of all around them, their newfound parents to have all to yourself.
?? Movie.label.director??
Jaume Collet-Serra
?? Movie.label.actors??
Vera Farmiga, Peter Sarsgaard, Isabelle Fuhrman
?? Movie.label.genre??
Thriller
?? Movie.label.country??
USA
?? Movie.label.year??
2009
?? Movie.label.runtime??
123?? Movie.label.runtime.inMinutes??
?? Movie.label.certification??
k.A.

Wednesday, June 2, 2010

"Finally I get my money!"

Hennef - He waited and waited, called again and again to the call center has been switched and put off.
Johann Lehmann (52) from Hennef announced the deadline of 1 May its current contract with TelDaFax. "Since I'm waiting for my final statement. I get back 350 euro. "
When he answers like "Is the work" or "We do our best," could not hear him the last straw. He enlisted in the EXPRESS SoKo. Finally, since the termination for three months had passed.
With Lehmann's contract and the customer notified EXPRESS TelDaFax. And lo and behold: after half an hour, spokeswoman Judith Tausendfreund enforcement reported: "The account of the customer is the same in the post. The money will be transferred today. "

Thursday, May 27, 2010

24:26! Ilic-bye to bankruptcy

Lemgo - broke the last dance: VfL Gummersbach lost the last game with the top star Momir Ilic TBV Lemgo extremely unhappy with 24:26 (10:13).
Here come the Serbs only two goals in ten attempts - one reason that at the end of a long season only reached ninth place in the final table.
So bad it was not for seven years, but the success in cup competition (finals) and the triumph in the European Cup saved the balance of coach Sead Hasanefendic. "As the team has presented in the second half was very positive," says François-Xavier Houlet Manager.
Also yesterday provided the Gummersbacher the hosts a thrilling fight, took eight minutes before the finish with 24:22 - then they succeeded but no more scoring.
Instead, a wrong decision two and a half minutes before the end led to the decision: Viktor Szilagyi had thrown his sixth goal, but was called back because Adrian Wagner should be run through from - what was wrong. For the protests at the Bank was Gummersbacher league director Uwe Stemberg red against Houlet. "I have not said a word," protested the election Oberberger.
Gummersbach was outnumbered, the game finally tipped. "Stemberg Lemgo has given the victory," pivot Robert Gunnarsson poisoned. Ilic and added: "We would have had at least one point here deserve." Today is for the Oberbergischer the more important decision. As part of the HBL-all-star game, in which Ilic also participates, the Bureau will once again decide on the licensing.
However, Ilic-transfer from Kiel (600,000 euros) Supervisory Boss Claus Horstmann makes very confident: "We have done our homework. Since there can be only one result: We get the license. "

Friday, May 21, 2010

Persepolis (OV)


    Recommend article
Recipient Address
Your Address
Message
Send
Stop
Required
On the basis of the same name, autobiographical graphic novels by Marjane Satrapi was this unconventional animated film for adults at the rebellious Marjane made great freedom in their own way in the rigid system of Iran - a freedom that is not dangerous.
?? Movie.label.director??
Vincent Paronnaud, Marjane Satrapi
?? Movie.label.actors??
Chiara Mastroianni, Catherine Deneuve, Danielle Darrieux
?? Movie.label.genre??
Animation
?? Movie.label.country??
France / USA
?? Movie.label.year??
2007
?? Movie.label.runtime??
95?? Movie.label.runtime.inMinutes??
?? Movie.label.certification??
12

Saturday, May 15, 2010

Semi crashes into traffic jam - ten kilometers jam

Moers - Serious accident on the A57 in the amount junction Moers-Kapellen Cologne: A truck crashed into a traffic jam. Results: injuries, damage to property 30,000 euros and ten kilometers jam.
Apparently overlooked the 50-year-old driver from Chemnitz around 7:30 clock the tailback. The truck drivers began an emergency stop and tried to right to avoid the hard shoulder.
In his vehicle crashed into the side against the rear of the Peugeots of a 23-year-old woman from Kempen. Through the force of the impact of the Peugeot was thrown onto the left lane. There he collided with a van and then remained on the left side of the car lie.
The driver was seriously injured rescued from their vehicle and initially provided on the hard shoulder.
 Then they brought an ambulance for treatment in a clinic. The 35-year-old driver of the van was slightly injured.
The police blocked the road in the direction of Cologne completely for 40 minutes. About 9 clock the line was to be released. The traffic jammed up over a distance of ten kilometers.

Sunday, May 9, 2010

Heiner misses his Kristine!

Cologne / Gummersbach - At the 2007 World Championships in Cologne, she was right up close, even the Olympic Games in Beijing in 2008 followed Christel fire from the stands.
But could the World Cup in Croatia, the first lady not to visit the German handball before, as a teacher she has not received extra vacation.
Here it would Heiner they so desperately needed as never before. "He's really had it bad with his flu now feels is still not fit and has a strong cough. But for him it was never an issue to leave. Heiner fight your way through there, "says Christel fire.
For them the period of suffering but at least as bad as for her husband: "I watch every game that really suffers. Finally, I am out of excitement in our home up the stairs and run down. "If everything runs optimally, Christel could soon join him still:" It might work, yes, and I get in the coming days to fly. Let's see if such short notice is something else to do and whether I hinbekomme with the school. "
For Heiner was his Christel an important support in the fight for the world title. But if they do not want to think about that: "Third place is inside. But the guys still have to increase significantly. "The previous tournaments they have entered a success:" You just see that Jasmine has a very good feel for what players fit together. He has a knack for the right team spirit. Heiner also drives in the run around so much to talk to all players. "

Monday, May 3, 2010

Cut from BMW - two seriously injured



Moers - A traffic accident on the A 40 in the direction of Venlo have been in the night to Sunday, a 34-year-old car driver and his 29-year-old passenger seriously injured.
22.40 against a 49-year-old clock Wuppertal was traveling with his Audi in the left lane. Heedless of the following traffic, suddenly changed his BMW in front of a moving medium on the left lane. To avoid a collision with a BMW that had the Audi driver to brake so hard that he lost control of his vehicle.
His car crashed into the fence and protecting resources in the left lane was opposed to the direction of travel to a halt. The 49-year-old managed to just barely turn on the hazard lights and reach the uninjured side strips, when a 34-year-old man drove his car from the Holy House in the Audi.
 The driver and his passenger were injured so badly that they were admitted to a hospital.
The BWM driver who caused the accident, was able to proceed undetected. The police are looking for witnesses.

Cut from BMW - two seriously injured



Moers - A traffic accident on the A 40 in the direction of Venlo have been in the night to Sunday, a 34-year-old car driver and his 29-year-old passenger seriously injured.
22.40 against a 49-year-old clock Wuppertal was traveling with his Audi in the left lane. Heedless of the following traffic, suddenly changed his BMW in front of a moving medium on the left lane. To avoid a collision with a BMW that had the Audi driver to brake so hard that he lost control of his vehicle.
His car crashed into the fence and protecting resources in the left lane was opposed to the direction of travel to a halt. The 49-year-old managed to just barely turn on the hazard lights and reach the uninjured side strips, when a 34-year-old man drove his car from the Holy House in the Audi.
 The driver and his passenger were injured so badly that they were admitted to a hospital.
The BWM driver who caused the accident, was able to proceed undetected. The police are looking for witnesses.

Tuesday, April 27, 2010

Power Adelheid protects the Bonn

Bonn - Soon it could be tight in the Bonner Münster. Because when it comes to the CDU, SPD and FDP, get the old-town patrons Bonner Cassius and Florentius soon female company from a true-blue Beuelerin.
I welcome the initiative of the parish of St. Peter in a very Vilich bring the holy city of Adelaide for the patron to. Adelaide was a "power woman", a thoroughly liberated woman in her time, who knew what she wanted and engaged in full force for this, "said city dean Monsignor Wilfried Schumacher.
And the politicians welcomed the proposal put forward by the peeling Sick: Beuel Mayor Wolfgang Hürter (SPD) and his deputy, Guido Deus (CDU) agree: "Especially in the population enjoys Beueler Adelaide for over 1000 years ago, a highly regarded, and rightly so is to venerated in the present day. She is in the truest sense, a holy nation.
"A step towards the final incorporation of the right bank of Bonn, which I would very much welcome," says Falk FDP Vice Kivelip. The three groups have now tabled in the Council, a joint application, OB Baerbel Dieckmann may make the request to the city of Adelaide patron to recite the archbishop of Cologne, Cardinal Meisner.
She was immediately on fire for the plan: "I warmly welcome the fact that now a woman in the ranks of the Bonn city patrons should be included," the OB.
Even Bishop Heiner Koch welcomed the idea: "I would think Adelaide is a good complement to the two enterprising men from the early days of Christianity. Especially because the one person still means something. "
Only the Greens can not get comfortable with the idea of the patron saint so right: "There is probably more important problems in the city," said group spokesman Tom Schmidt.
The decision whether to Adelaide for the patron saint, now is the Congregation of Rites in Rome.
Also of interest
It was Adelaide of Vilich

Wednesday, April 21, 2010

Concludes with model friend Frank



Cologne - The figure superknackig, super bright smile, her eyes superblitzend - that woman looks like when she's in love.
The fountain of youth by Isabel Varell (47) is official but completely different. She has separated from permanent life partner, model Frank Fischer (39). And enjoy the freedom ...
"I'm very, very good right now," she told us: "Frank and I understand our friendship is still very good. The separation is already a few months ago. "
If she says. We saw the end of June they were still together in the TV magazine "Brisant" - since Frank and Isabel called a tandem jump made to combat fear of flying height and to. Your little family - Frank and dog Wuku - give her composure, she said there yet.
Of these, and wedding plans but is now no longer any question: The well-decorated love nest in the old town now occupied alone. And this feels good. But somehow it keeps persistent rumor that it had a new one, a TV director is to give ...

Thursday, April 15, 2010

Soft broken - KVB passengers need patience



Cologne - Cologne KVB customers on Monday afternoon took a lot of patience. Because of delays of up to 30 minutes, and traffic jams on the light rail lines made a trip to Wartespiel.
What happened? KVB EXPRESS.DE spokesman Joachim Berger said: "We had a points failure on the road in Herler Buchheim. Thus the switch, which normally had to be automatically unstellt, each cranked by hand."
And so built up for the delay. What began on the route of lines 3, 13 and 18, soon extended to large parts of the network. And so it happened that in the early evening rush hour was jam-packed on the platforms.
From 14.30 until 17.30 clock, the clock switch was defective and was operated by hand - then the traffic started to roll normally.

Friday, April 9, 2010

Polo rolled into the Rhine



thick yoga mats extra thick


Bonn - "Look 'at the time," seems to say to the fireman diver (photo). And illuminates the VW Polo, which was dripping with the flashlight. The small car, on which the secured floating bags larger than themselves, cheerfully limbo in the Rhine water ...
Almost four hours of the rescue operation lasted for the VW Polo, which began shortly after 19 clock with the emergency of a Bonn. "Help, my car is sinking in the Rhine!" The man wanted to be photographed at the Fährrampe, Engländerweg, only fast woman and child - when he turned around, rolled the family polo straight into the water. The first sigh of relief when the task forces: no person in it. But the car was driven 50 meters fixed direction Wesseling, then gurgling sunk to the roof.
The following rescue of the small cars: very large. Divers swim bags attached to it, lifted it out of the water. The fire department then moved by a pulley on land. Just in the water, the Volkswagen Polo is back on land.

Sunday, April 4, 2010

Slant Rockin 'Robots paint "and dance



Dusseldorf --
Now, the building blocks on the move: With the programming system "Mindstorms" in Düsseldorf, 57 student Lego robot designed with amazing abilities.
Under the slogan "Rockin 'Robots," presented the technology tinkerers yesterday their works.
"Welcome to the Arena," says the project by Pascal Bonn (16) and his buddies. "We have programmed a bullfight," reports the Zehntklässler, who is also equal to the best Papp designed arena. "The one chasing the other robot until it has touched the red flag."
Half a year took the boys from the Georg-Schulhoff Junior High School to implement their ideas correctly. By computer software they brought their robots, the correct behavior. "The program may cost a lot of time, but it is simple," accounted for Pascal, who has previously enjoyed playing with Lego bricks.
Video entitled
Besides artificial bullfighters and bulls were at "Rockin 'Robots," but much more to admire. A tank catapult, an artificial worm, a writing robot - and of course "Cegmo": The eighth grader Dominick Hueck (13) and Burak Yilmaz (13) built it from more than 500 individual parts.
"Cegmo is a humanoid, so human-like robots," says Dominick. "He can play triangle, dance, and even paint a picture". Press a button and the client meets Cegmo wields a brush with blue paint.
"It was difficult to teach him everything," says Dominick. But the effort has paid off: Cegmo danced into the hearts of the jury. In the third place there's 500 in prize money. The first courses ($ 1,000) went to students of the Comenius Gymnasium and the Georg-Schulhoff school.

Monday, March 29, 2010

Insider Trading: Three years imprisonment for Entrepreneurs

Bonn - insider trading in Telecom: A Bonn entrepreneurs (46) has three years in jail because he has earned almost 2.5 million euros.
A top manager of Deutsche Telekom (47) had his old school friend from New York, leaked to stock market information. He conceded a 15-month suspended sentence.
For he himself deserves in the illegal transactions. 71,000 euros cashed the man in New York for Deutsche Telekom completed the external communications in the U.S. capital market.
In this position, p. Bernward got early wind of börsenrelevaten changes. A handle to the phone and his old school friend in Bonn was notified in advance of profit warnings and investors' entrances. Alexander R. buying warrants quickly, benefiting from the expected price jumps.
Top managers S. has now repaid all the money. He put on trial before Trial Chamber of the economy from the first a confession. R. entrepreneur has now transferred to the German tax authorities 1.7 million euros from its accounts in Liechtenstein and Luxembourg. On him could now also provide a mechanism for tax evasion.
The court, at the Chairman Hinrich de Vries found for the telecom manager plus points more than his old school buddy. S. Bernward did not know that his friend invest so much money. He had expected a profit of more than 150,000 euros.
And: Bernward S. has his highly paid positions lost in the telco. He now lives as an average earner in Berlin. His friend, however, can continue to run his business unmolested.

Tuesday, March 23, 2010

Peppi makes the sharks hot as hell



Cologne - Cologne Sharks in the last place! "The sharks are the worst that ever. We have the players before their departure to Hamburg (now 19.30 clock) rubbed under their noses. You must rauskämpfen now there, "manager KEC Rodion Pauels rails.
But even he is not blameless in the situation. In EXPRESS analyzed Cologne goalkeeping legend Peppi Heiss (690 games) the situation. Peppi makes the sharks hot as hell!
"I can not remember that the Sharks have been times in the middle of the table last season. Normal alarm prevails even if they lie in fifth place, but the last place is really not at all, "says Heiss.
His reasons for the mega-crisis: Striker: Mikrige 21 goals from ten games are slim. HOT: "Čiernik scorers could not be replaced. It is simply not there, the reinknipst those things. "Defenses: 36 have already conceded 19 more, has conceded than Berlin. "It depends on the interaction of all court player. Then simply not true nothing yet, "says Heiss.
Coach-changing: "The bosses have dismissed Pauels Eichin and Doug Mason and promoted assistant coach Clayton Beddoes. That was half-hearted and does not, I think. When I make a noble change, then right. Then I have to rip out the whole bunch, and something new to plant, so that no more weeds grow back. "
Aliens: "You should actually be the pillars of the team, but what you hear from them? Nothing at all. "Conclusion:" It's sad, but the sharks are in there in a whirl, and the players is the ass of the pants - now it gets damned cold. Those who come out only when they finally start to fight and play simple. "

Wednesday, March 17, 2010

Homeless dead: He was 74, came from Poland



Cologne - The dead homeless people> in the wooden crate, the so many knew, but whose name remained a mystery - after several weeks, the police can now identify the corpse.
The name of the dead: Joachim gap, born in Poland Mazury. Have fled from there in the 70s when many German resettlers to Germany.
The "man in front of the Emperor's," as he called the bollards in memory, would soon become 75 years old. His birthday is the 3rd February 1934. Whether the police could identify the long-term homeless people use fingerprints or found papers, they do not want to disclose.
According to the registration office, he was registered in the 70s still in Cologne with a fixed address. It is also known that he never obtained any benefits hat.Da members were found, the prosecutor's body has now released, it is the responsibility of the public order, arrange for the burial.
Joachim gap is to find his final rest in the cemetery 27 U on the South Cemetery. There are already buried about 200 homeless people who died who had no dependents, have been. The corpse is burned, the ash is in an urn. "His name is engraved on a plate," says undertaker Thomas Kremer.

Wednesday, March 10, 2010

Patient from the practice cast



Dusseldorf - Horst Ermrich doctors can not really see more.
Since Hildener two years ago had a serious motorcycle accident, he is a permanent guest in hospitals and established physicians.
A few days ago the 42-year-old would however like to attend a practice to be investigated themselves. "But I was simply thrown out," said the Hilden outraged.
The background: Ermrich suffered in the accident, an open fracture of the leg. "In the hospital Hildener I got a severe infection that was not recognized at first," says Ermrich. There were "multi-drug resistant staphylococcus bacteria," Simplified called "hospital germs." These bacteria are resistant to antibiotics and extremely dangerous. "I almost rotted off my leg."
Only in the University Clinic of Bochum, the infection could be stopped. Numerous operations folgten.Seitdem is shortened his leg. The result: severe back pain. "That's why I wanted to radiologists - my doctor had referred me."
Ermrich should be screened with magnetic resonance imaging machines. Up to the device, but he did not. "As I said at the reception that I have an MRSA infection was, I was immediately sent away again," says the 42-year-old. Even worse: "The employee told me to disappear, otherwise you must clean the entire practice! It did nothing when I told her that the last five laboratory studies have demonstrated no more infection. "
For the radiologist it rejects these allegations, "Mr Ermrich was offered by the employee a date when he submits a medical certification that he is no longer with the MRSA organism is infected," said the lawyer for the practice. Subsequently, the patient had become abusive and had left cursing the practice.
To the Association of the North case is known. "Basically, it is true that practices in the keyword hellhörig be MRSA," said spokesman Frank Naundorf. One treatment was rejected but at least unhappy. One might examine Ermrich as the last patient of the day can and then disinfect the device.
Ermrich now looking to hire another radiologist. Then we go to Austria to a special surgery of his leg. "Then I hope to resume a life without doctor visits."

Tuesday, March 2, 2010

The new rights for rail riders



Berlin - Victory for the rail customers! Starting today, new rules apply if a train is delayed again. EXPRESS.DE shows the main changes:
• At 60 minutes late at their destination, there are long-distance back to 25 percent of the fare • For 120 minutes • 50 percent is needed for more than 60 minutes late one night to pay the German Railway Hotel • one expects a delay of 60 minutes , the traveler can withdraw from the trip and get the money back
Changes in mass transit:
• From 20 minutes late may for example an IC o. ICE be used (except as City Night Line trains requiring reservation) • at 60 Min and a scheduled arrival between 0 and 5 clock there are up to 80 euros for a taxi • Up to 80 euros, you have until the last scheduled train of the day and turns out to be the passenger on public transport is no longer up to 24 Clock at your destination can
Conditions and exceptions:
• train • debt cancellation without refund for time not as the ticket BahnCard 100 • triviality to 4 euros

Wednesday, February 24, 2010

Tanker truck blew up



Choose Verified Green Power Juicer


Duisburg - With a huge bang flies suddenly on Thursday afternoon, a tanker truck in a warehouse in Duisburg-Kaßlerfeld into the air. The company specializes in the cleaning of such tankers. Three workers were seriously injured in the accident, suffered burns on the face, hands and arms.
What has triggered the explosion is still unclear. The tanker was transported mainly oil. Probably flammable gases had accumulated. As she lit - that is the question that the fire investigators detectives now have to clarify.
With the explosion of the warehouse once stood ablaze in flames. 100 firefighters were deployed. They had tried to delete from the inside to give up. "A barrage rolled toward the men," said a city spokesman. The firefighters threw themselves to the ground and crawled out of the hall. They were unhurt.
Through the thick smoke, the A had to be 40 and locked in the evening hours. Residents were asked to close windows and doors. It should, however, no toxic substances have come into the air.

Thursday, February 18, 2010

University of Osnabrück trains imams



Osnabrück --
Away with business studies, law or medicine. Now, the Imam-coming academics. The University of Osnabrück represents the winter of 2010/2011 in a nationwide model program for imams in mosques, prayer leaders.
"We hope so, initiate opening processes in the Muslim communities and sustain improvements in the integration of Muslims in Germany," said Lower Saxony Interior Minister Uwe Schünemann (CDU) in Nuremberg. There, he signed a corresponding Memorandum of Understanding with the President of the Federal Office for Migration and Refugees, Albert Schmid.
Imams are prayer leaders, as well as chaplains and counselors in social issues. In the mosques communities comes to them, according to Lower Saxony Ministry of the Interior usually a special bridge between community members and social institutions.
"To take full advantage of this feature, you need a comprehensive knowledge of the Imams structures, processes and institutions in Germany," said Schünemann. In addition to the two-semester course in Osnabruck berufsbegleitende would contribute significantly in the future.
Schmid added that the projects would be initiated from Lower Saxony also address the recommendations of the German Islam Conference. Therefore, his house would contribute proportionally to it.

Thursday, February 11, 2010

Vandals mess tent



Immkekeppel - In the night to old wives Vandals drove their craft on the marquee on the village green in Immekeppel. The unknown perpetrators cut to a length of about 17 meters, the tent walls plan.
Then they opened two 200-liter barrels of oil, which were parked in front of the main entrance of the tent in a heating unit. She nearly tipped the entire contents into the soil.
But that's not enough: Approximately 100 liters were poured into each 10-liter pail, brought into the tent and then dumped on the wooden floorboards.
As a result, must now part of the soil to be dredged and removed. The wooden floors may not be cleaned.
According to current knowledge, the carnival planned for the next few days events can not occur.

Friday, February 5, 2010

Mark Erwin: I feel like a new person!



Dusseldorf - An attractive young man enters the Radschlägersaal in the Rhine terrace.
He celebrates with over 900 other guests, the newly appointed prince and princess. He smiles a lot. Everyone remembers: "He feels comfortable in his skin. This was not always so. Only a year ago he weighed 42 kilos more!
For him many a puzzled look out twice already: It's Mark Erwin. The 26-year-old son of the late Lord Mayor Joachim Erwin has changed radically within a year. Hard to believe that this is still the same person ...
"I am down 112.7 pounds to 70 pounds," he says proudly. "The impetus came with the beginning of my work." After his business degree he began in the fall of 2007 sales management at the Metro.
"When it went off there, I get it checked me to the doctor. My values were indeed ok, but I thought that my weight in the long term can not be good. So I changed my diet. I wanted to live healthier. "Before he drank too much Coke, ate a lot of fast food in between. "That's what I have left out." As the tumbling pound.
"Within six months I took off as 42 kilos. Since, six months, I think my weight. I want no more weight loss - so what can quickly become an illusion. "Time and again, he slows down a bit. "This is important. For example, a piece of cake or a delicious roast goose. So I just leave out the oily skin. The diet has become a self-propelling. "Sport is not the way he does. "I drink alcohol also times when I go out at night."
Mark Erwin, who was cut from his face as his father, feels like a new person. "I've become more mature. And I'm calm, "he says. "This is a brand new lifestyle." A negative side effect, the change but nevertheless: "I have to buy all new stuff!"